The Challenge
Social media platforms like Instagram have become severely saturated and unsustainable for creative business owners to promote their brand. However, websites removed from these saturated promotional aspects offer little in the way of user personalization. These selling platforms have become a barrier for creatives when it comes to sounding authentic and resonating with their consumers.
The Insight
Creative entrepreneurs seek a platform where their unique work can authentically connect with like-minded buyers who value individuality.
Get To By
Get Makers wishing to sell their art piece
To See Etsy as the ultimate personal marketplace
By Telling them that Etsy is the platform for them to launch their work from a hobby to a business.
The Big Idea
For Makers that Mean Business
